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Plus I stick to the same genres: product, food, & architecture.

ThereвЂ™s a bit of learning curve still, but in the end, itвЂ™s still about lighting and composition to best tell a story. In the end, I got tired of seeing too many terrible video productions (many of which included my still images) knowing I could do better, so I hired someone to help me make the transition, starting with basic one camera videos like the oneвЂ™s I have on Fstoppers and YouTube, and evolving into the full-blown productions we offer now. I try hard to keep up with Photoshop and Capture One Pro, adding another evolving application into my brain seemed like a guaranteed seizure.

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ItвЂ™s silly, but the main reason I was avoiding it was because I feared having to learn one more software application (for editing). But I always knew it was going to catch up to me. IвЂ™ve been avoiding it since the Canon 5D Mark II came out with itвЂ™s fusion of stills and video in a single DSLR. I just added it to the brand this year (2015). I see that you have Motion on your website do you find yourself with an increasing amount of video shoots, or has it always been a core component of your business? Same with wedding photographers, baby photographers, etc. IвЂ™d be a horrible photojournalist b/c they work from emotion, very dynamically. Every lighting, composition, and camera setting is performed after studying the subject and/or previous frame. I work very methodically, everything is done with intention. Plus all three of these subjects are somewhat static versus stuff that involves people who can be much more dynamic.

The goal is still to bring out texture and shape using composition and lighting. Most food is shot on a table top which is my comfort zone. Same thing with architecture! I just kind of fell into food, and apply the same techniques I use for product. If two sides of a product come together, there needs to be contrast to reinforce that intersection. ThatвЂ™s it! If you really think about it, architecture is just a giant product. With a wide and varied subject matter selection available in your portfolio, what drew you to the subjects that you do shoot? Food and architecture donвЂ™t seem to hold much of a connection on first glance, so why do you do both? Depending on who you ask, the generalist approach is either a terrible idea or the way of the future can you share what your opinion on the matter is?ДЇunny you should see me as a generalist, I consider myself pretty specific in the genres I shoot. ItвЂ™s not a level of information many people are willing to share.

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I think this open sharing of information is what people appreciate most about my free content as well. Viewers get to see my entire thought process from concept to completion (even a few that donвЂ™t work out so well). We really broke the mold on tutorials with this one and showed EVERYTHING, no secrets held back. I did a tutorial with RGG EDU last year on Product Photography that is the only one like it available. From there I met other media people and have been invited to podcast, write, and post for various sources (like Resource Mag). People seem to dig it and I get LOTS of emails from people who seem genuinely appreciative of the content. Stuff I wish IвЂ™d had been able to watch/read when starting out, from someone who was actively working in the industry. I wanted to do something different from the typical product reviews and news announcements, instead focusing on more obscure topics in technique and business practices, the stuff that is harder to find on the internet. The guys thought IвЂ™d be a good fit as a writer for the site, so it began. I was introduced to Pat & Lee at Fstoppers while co-instructing with Rob Grimm (of RGG EDU) at the 2014 Fstoppers Workshops in the Bahamas. What got you into not only contributing in more of a community sense, but to such a large and in-depth degree? Going beyond the usualВ вЂњhow did you get to here and what three carbon copy pieces of advice do you have for photographers,вЂќ you provide in-depth information on things like RAID arrays, specific bid situations, compositing, and more. YouвЂ™ve been active on sites like F-stoppers, RGGEDU, and places like Resource Magazine for quite some time.

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